FairPrice is Singapore’s largest grocery retailer and a social enterprise committed to keeping daily essentials affordable. It was established in 1973 by the labour movement, according to Wikipedia, and has evolved into a network of over 570 touchpoints including supermarkets, convenience stores, and online platforms. FairPrice Group was formed in 2019 by combining NTUC FairPrice, NTUC Foodfare, and Kopitiam, aiming to optimize resources and provide a wider range of products and services.